The Cave

The Cave is a New Zealand virtual reality and entertainment venue operator that opened its first custom-built studio in Papamoa in 2019, since expanding to Taupo and, through its first franchise location, Palmerston North. Visitors can take on immersive VR game scenarios or use advanced racing and driving simulators, making The Cave a hybrid entertainment venue that blends VR headset experiences with physical simulator hardware. The Cave's franchise model marks it out from most other consumer VR venues in the directory, suggesting a scalable business approach to bringing immersive entertainment to New Zealand's regional centres rather than concentrating solely on the main metro areas.